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Buttons NY

212-764-8650

Our Approach

“Sound is a medium to the mind, not only about hearing and listening,
but about knowing or not knowing”

Accept the challenge!

The world is a noisy place. You need to connect with your audience, by cutting through the noise.

We accomplish this with our philosophy called “The first listener basis”. We believe you have one try to connect, in the way of creating a memory. And as research has proven, sound memories have a 73% retention opposed to picture memories. We believe our hearing is more complex that our sight, as we do not need to translate everything we hear to understand, our hearing processes understanding at a real-time, rapid rate.

Face the inherent limits!

Time has shown us the wisdom of limits. These time limits come to us as they have become a source of our client’s pressure to determine a predictable outcome, result, and benefit for their brand.

The good news of our extensive 30+ year experience producing audio-first content is our increased capabilities to thrive under this pressure by utilizing our philosophy of “quantity makes quality”.

Create sonic disturbances!

Focusing on your brand identity, we play, in a spirit of discovery bringing unexpected options to your attention to facilitate rapid response sonic examples that feed your brand with audio engagement that creates target audience memories.

We not only record, we re-record, re-edit, re-proof, re-write, and remix until we birth an audio asset that stands strong as a member of your brand family. If it sounds like a duck, it’s a duck. If it sounds like your brand, it’s a brand asset.

Core Values

Preparation + Opportunity = Success

Opportunities make themselves present all the time at Buttons. The level of success we achieve during these opportunities rests on how prepared we are for the opportunity. Therefore, when opportunities aren’t immediately present, we need to collect our thoughts on how to prepare for future opportunities. Ask yourself, “What can I do right now to prepare for opportunities to come?”
The answer may be as simple as reviewing the Buttons Handbook, finding important tasks you might not otherwise be familiar with. Also, there are always tasks that could be completed at Buttons. Preparation could be as easy as creating your own mental checklist. Think: What can be reorganized? Cleaned? Planned? Rearranged? Updated? Upgraded? Expanded? Set up?

Your Primary Daily Focus: “How can I help?

The best way to create a productive, opportunistic environment is to help others. This is your main task here at Buttons. Approach your day from the standpoints of:
  • How can I help our clients?
  • How can I help this company?
  • How can I help my boss?
  • How can I help my co-workers?

Hospitality

Always be hospitable. This is a trademark of Buttons Sound Inc. Our success hinges on the way we provide our services as well as the quality of our services. Being a host is very important in making an impression.
Making a person feel at home is key. Smile, take their coat, and offer them a drink; ask if there is anything you can do to help them (copies, fax, menus, etc.). Our goal is for all people who attend Buttons to have a positive experience.

Indisputability

Thrive to be indisputable, try to create and develop ways to deal with daily duties in ways that you know you’ve done the right thing at the right time without a shadow of a doubt. If a client calls to tell us their DVD isn’t playing back, you need to know that yes, that DVD played back in our studio, it’s indisputably their error and not ours.

Attack problem solving from the standpoint of being cognizant or each possible reason and outcome of the situation.

Indisputability also affects daily routine. When a client calls and you pass the information on to an engineer, you should without a shadow of a doubt know their name, number, company, and purpose of call. Write things down, commit them to memory, and be indisputable about the information you retain and report.

Never allow yourself to become Contemptuous

The phrase “Familiarity breeds Contempt” means that as we get to know our clients, boss, co-workers, we run the risk of becoming contemptuous, frustrated with predictable behavior. 

This is the beginning of a downfall and ultimately failure. Coach yourself away from this negative level by reminding yourself of the good of this person, and the facts that they could always be worse, ill, or even hurt, etc. A positive attitude creates an opportunistic environment.

Pay Attention

Your attention directly influences your effectiveness daily. You must pay attention to what the schedule is today, who’s using the company’s services today; what the needs are of our clients, company, boss, and co-workers. One missed piece of information could potentially cause Buttons to appear incompetent in the eyes of our clients, risking important business relationships. Our clients put their trust in us to deliver quality product, missed information due to lack of attention causes this product to be less than adequate and could severely damage our reputation as a creator of quality goods. It could also paint a negative picture of our manors and respect for our clients.

It’s important to listen and communicate with clients, boss, and co-workers. You should be open with them, and if there is something you don’t fully understand, if you need a break, or if you need something repeated, it’s important you communicate that as well. Never allow yourself to leave a conversation not knowing what was said.

Always write things down

To increase effectiveness in your workplace, practice writing things down. Don’t burden yourself with the additional burden of remembering too many details of too many different jobs, problems, or situations. That is why we have legal pads and post-its everywhere. Keep these papers organized, and handy until the needs are met.
Papers referenced to sessions should be kept on file with session tech sheets. Always write dates and times on papers to make them easily understood at a later date by you or your co workers.

To Try is not acceptable, only To Do

No one wants to hear that someone tried, but failed. Trying is not a noble conclusion; it serves a minimal purpose only when the result is complete, to have Done. Excuses such as, “I tried,” “…well he tried…” etc., serve no purpose. It’s like the boss saying, “…well I’ll try to pay you….”
It is also important to take action immediately upon realizing that something needs to be done. Do not put off until tomorrow what you can do now. This will directly affect your level of productiveness, which will in turn determine your impact on the clients, company, boss, co-workers as well as yourself. Your attention to needs will directly affect how much fruit falls in your basket.

Defensiveness never contributes to success

Defensiveness has no useful purpose unless it aids one to learn from their mistakes. The learning process is personal and requires personal review of mistakes at a quiet time of day. Try to review your mistakes, write them down, look at them, and create steps in a to do list form that can help yourself to outgrowing the bad choices that lead to your mistakes.

The goal is to accomplish your agenda, assignment, installation, project, etc. EVERY DAY. And the only thing that matters is if the goal was accomplished. The Accomplishment of the goal is what has a positive impact on your growth, and the company’s growth. If your daily goals are not accomplished, an explanation of why is not necessary, what is necessary is an alternate plan to achieve the goal; additional to-do steps. We need options, attacks, alternatives, choices, etc.

Failure is not an option

We will experience failures from mistakes. But it is up to each one of us to pursue understanding of our mistakes as well as what it takes to accomplish our goals. Everyday we need to be actively paying attention to our clients, our boss, our co-workers, our marketing prospects and staff, to observe and understand the specific details of what produces success. We are all here to succeed, to help others to help ourselves, to become effective providers of services, to make others happy creating an environment to make ourselves happy.
We must understand that it is important to learn the complete process of prosperity, and learn to enjoy not just the fruits of our labors, but the processes that take us to them.