“Sonic branding is an opportunity for a brand's sonic asset, leading to a sonic brand DNA in its sonic brand ecosystem. A sound design is the opportunity to create sonic brand memories that are accepted as very real, though carefully fabricated, without the aim of being real. Once a customer associates the sonic asset to a brand, 73% remember the association without any visual memory.”

- Rich Macar, Sound Designer, Digital Pioneer

Sonic Branding / Sound Design

At Buttons Sound Inc., we take pride in being NYC’s leading sonic branding agency, where precision meets creativity and innovation thrives. Our expert team provides various audio branding services tailored to the entertainment industry’s diverse needs. Whether you require sound design, mixing, or mastering, our sound design studio is your comprehensive solution for impeccable audio enhancement and exceptional sound quality.

Commercial Representative Domestic US

Karen Lewellen
It’s Karen!

(310) 990-5121

karen@itskaren.com

Francis Ford Coppola Peggy Sue Got Married, the movie

…excellent!
Wayne Pashley Supervising Sound Editor Re-recording Mixer Sydney Area, Australia

I have had the great pleasure of working with
Buttons NY many times on various projects, like Happy Feet, Legend Of
The Guardians: The Owls Of GaHoole, Daybreakers, and The Great Gatsby. I
am completely confident in recommending Rich Macar and the team at
Buttons, the ADR results are fantastic and the professionalism on every
level are something they should be very proud of. I look forward to our
next gig together.
Ransom Bruce Writer Director / Estee Lauder

The best audio team! Have worked with Rich and the whole crew for many years (I'm with a global high end CPG company with an in-house creative dept). The personal attention and care with which they work are exceptional. Amazing expertise and focus on details. With Buttons, it feels like a hands-on partnership, and I've never felt like anything but their most important customer, even on the smallest of jobs. Can't recommend highly enough.
Brendan Choisnet, Director “ReEntry”, the movie

Rich has been a delight to work with. Our film is infinitely better because of his artistry and technical expertise. As a director your hope is to find collaborators that you can both develop a shorthand with but also push you to extend yourself creatively. Both can be found in Rich and his team.
NIGEL WALKER CEO, THANKS NICE | A SCIENCE AGENCY

That's Nice has been working with Buttons Sound for many years. I would highly recommend Rich and the team. Nigel
Ken Dumm VP/Director of Business Affairs GTB Livonia, MI

Rich and his team at Buttons have always exceed our expectations when working on Ford projects. Buttons is a true partner and will do whatever it takes to get the job done. His patience and tenacity to make projects go smoothly is extremely appreciated. I would recommend Buttons for all your Audio Post and Sonic Branding!
Georgia Menides, Writer/Producer/Director “Still Green”, the movie

Rich Macar and his team are incredible. He went above and beyond when one of the actresses was unavailable for ADR. Rich called one of his personal VO actress friends and the next thing we knew, we had spot on ADR that no one knew wasn't the lead actress, including the lead actress herself. He also had a great personality. He was reasonable with the price and brought the same passion in on the second go-around
Ryan Goins Producer, Wakefern Food Corp., ShopRite

For years, Buttons NY has been my go-to for TV, radio, and streaming audio production. From start to finish, their team demonstrates incredible professionalism, creativity, and technical expertise. Their attention to detail is evident in every aspect of our projects and their ability to bring our visions to life exceeds all expectations. Communication is seamless and their commitment to meeting deadlines is remarkable. If you're looking for a reliable and talented audio production company, I highly recommend Buttons NY.
Michael Kuciak, Director “Death Metal”, the movie

I worked with Rich doing post-production on my first feature film. He was endlessly helpful, hard-working, and generous with his facilities. I can honestly say Rich elevated the film in every regard. It was the best post-production experience I've ever had. Thanks again, Rich!
Lajos Wienkamp Marques Rotor Film, Berlin, Germany

I’ve had the pleasure of recording ADR at Buttons NYC twice—once for a high-end TV series and once for a feature—and each time has been nothing short of excellent. Rich Macar is an outstanding ADR recordist and sound tech who goes above and beyond to accommodate every request I have as a supervising sound editor. His experience, flexibility, and calm, professional demeanor make every session smooth and productive.
Russian Actor, Dubbing Director, Video Game Director, “The Approver” Voiceworks,LLC.

I have had many great experiences working with Buttons over the last 5 five years on multiple projects. Always professional, always creative, always maintaining high standards and always fun to work with! Highly recommended!
Alexander Notkin

EXCELLENT

      
 
 
      Posted on Google  
   
   Leanna Keyes 
 22 May 2026
 
 
 Trustindex verifies that the original source of the review is Google. As a producer I contract studios all over the world for podcast recording work, and Buttons is simply unmatched.
  
 
     Posted on Google  
   
   Steven Goard 
 27 February 2026
 
 
 Trustindex verifies that the original source of the review is Google. The folks at Buttons Sound are top notch and amazingly accommodating! The engineers and owner were more than helpful and the quality amazing!
  
 
     Posted on Google  
   
   Michael Perzel 
 27 February 2026
 
 
 Trustindex verifies that the original source of the review is Google. I had an incredible experience working with Rich Macar on my audiobook. He is extremely professional and in my case very patient. If you need anything professionally recorded Buttons Sound is the place to go.
Michael Perzel Co-Author/ Narrator of "Livin' It'
  
 
     Posted on Google  
   
   Q Visuals 
 17 August 2025
 
 
 Trustindex verifies that the original source of the review is Google. Rich is amazing!! We had a last minute booking, they were able to fit us in and do an amazing job with ADR recording. Quality and professionalism is top notch. Highly recommended
  
 
     Posted on Google  
   
   Jeremiah Kipp 
 23 July 2025
 
 
 Trustindex verifies that the original source of the review is Google. Had a great experience recording looping & ADR with this team. They make it easy in a filmmaker friendly environment. Extremely professional, communicative, efficient, accommodating and supportive. I will definitely return to them as a client.
  
 
     Posted on Google  
   
   Big Red 
 4 June 2025
 
 
 Trustindex verifies that the original source of the review is Google. Impeccable Recording Experience! Rich and John took care of me and my team like we were their own! They offered a variety of technical support as we needed to record audio, video, and have a remote viewing link for the various animation departments. They answered our questions and worked with my engineer to ensure a quality record.

I look forward to filming there many times again!
  
 
     Posted on Google  
   
   Georgia Menides 
 27 April 2025
 
 
 Trustindex verifies that the original source of the review is Google. Rich Macar and his team are incredible. The difference between my feature, "Still Green" before vs after Rich and his team tackeled the sound design was day and night. He took the time to really understand the tone for each scene. He went above and beyond when one of the actresses was unavailable for ADR. Rich called one of his personal VO actress friends and the next thing we knew, we had spot on ADR that no one knew wasn't the lead actress, including the lead actress herself. He also had a great personality. It was our first feature and took two drastically different cuts before we settled, leaving Rich to mix the sound and design it not once but twice. He was reasonable with the price and brought the same passion in on the second go-around
  
 
     Posted on Google  
   
   Lajos Wienkamp 
 24 April 2025
 
 
 Trustindex verifies that the original source of the review is Google. I’ve had the pleasure of recording ADR at Buttons NYC twice—once for a high-end TV series and once for a feature—and each time has been nothing short of excellent. Rich Macar is an outstanding ADR recordist and sound tech who goes above and beyond to accommodate every request I have as a supervising sound editor. His experience, flexibility, and calm, professional demeanor make every session smooth and productive.

The new Vox Pod setup is also impressive: multiple booths can run simultaneously and be connected via Source-Connect to remote clients like directors, producers, or dialogue editors. It’s a super flexible and future-forward facility with everything you need for top-tier ADR recording. Highly recommend!
  
 
     Posted on Google  
   
   David Vogel 
 10 April 2025
 
 
 Trustindex verifies that the original source of the review is Google. Rich is an absolute professional. I highly recommend him and Buttons Sound.
  
 
     Posted on Google  
   
   Tricia Chatter 
 25 March 2025
 
 
 Trustindex verifies that the original source of the review is Google. I’ve been working with Buttons Sound for over 20 years, and they’ve consistently delivered exceptional results. Whether it’s audio post-production or sonic branding, I can always count on Rich and his team to ensure my mixes are perfect—on time, on budget, and with a creative touch that exceeds expectations. Their attention to detail and dedication to quality always shines through, and they go above and beyond to make sure every project runs smoothly. For anyone in need of top-tier sound design, Buttons Sound is the team you can trust.
  
 
     Posted on Google  
   
   Xavier P 
 14 March 2025
 
 
 Trustindex verifies that the original source of the review is Google. As a pro voiceover artist with constant deadlines I'm always in need of a pro studio . I worked with Rich Macar, Creative Director and Sound Designer and his talented staff of engineers were exactly what I needed! Thanks Rich!
  
 
     Posted on Google  
   
   Ken Dumm 
 5 March 2025
 
 
 Trustindex verifies that the original source of the review is Google. Rich and his team at Buttons has always exceed our expectations when working on Ford projects. Buttons is a true partner, and will do whatever it takes to get the job done. His patience and tenacity to make projects go smoothly is extremely appreciated. I would recommend Buttons for all your Audio Post and Sonic Branding!
  
 
     Posted on Google  
   
   Pstassio 
 13 February 2025
 
 
 Trustindex verifies that the original source of the review is Google. My experience with Buttons Sound has been first-rate from beginning to end. I feel like I’ve been in the hands of experts. Very knowledgeable, very straightforward, and very professional. I would recommend them to anyone.
  
 
     Posted on Google  
   
   Alan Morris 
 27 October 2024
 
 
 Trustindex verifies that the original source of the review is Google. For the last 14 years, Buttons Sound NY has been my No. 1 go-to facility for audio. As a mixer/engineer/artist, Rich Macar is the ultimate professional. I wouldn't consider trusting my projects to anyone else.
  
 
     Posted on Google  
   
   Olga Merediz 
 2 October 2024
 
 
 Trustindex verifies that the original source of the review is Google. I love this studio. I use it all the time!! It's my favorite.
  
 
     Posted on Google  
   
   Nigel Walker 
 2 October 2024
 
 
 Trustindex verifies that the original source of the review is Google. That's Nice has been working with Buttons Sound for many years. I would highly recommend Rich and the team. Nigel
  
 
     Posted on Google  
   
   Carly Hopkins 
 2 October 2024
 
 
 Trustindex verifies that the original source of the review is Google. Rich + John are amazing! John was super quick and communicative coordinating our ADR session. Rich is a sound expert! As a novice to ADR I was grateful for his patience, kindness, guidance, and support. I was directing the talent remotely and Rich made the process extremely fast and smooth. I’m so happy with the way our sound came out. Thanks a ton to Rich and John! Can’t wait to work with both of them soon!
  
 
     Posted on Google  
   
   Irina Vodar 
 11 September 2024
 
 
 Trustindex verifies that the original source of the review is Google. +0
I just love Buttons Sound | NY Audio Post. Rich Macar is an audio genius with a filmmaking bug. He is an exceptional professional who recognizes the significance of your project, no matter the budget, and dedicates his full attention to it.
  
 
     Posted on Google  
   
   Cole Brennan 
 11 September 2024
 
 
 Trustindex verifies that the original source of the review is Google. Very professional and quick turnaround! Friendly and welcoming.
  
 
     Posted on Google  
   
   Eric Terchila 
 6 September 2024
 
 
 Trustindex verifies that the original source of the review is Google. I've been recording with Buttons for four years now and have no plan of stopping. Very professional, resourceful and efficient.
  
 
     Posted on Google  
   
   Ryan goins 
 4 September 2024
 
 
 Trustindex verifies that the original source of the review is Google. For years, Buttons NY has been my go-to for TV, radio, and streaming audio production. From start to finish, their team demonstrates incredible professionalism, creativity, and technical expertise. Their attention to detail is evident in every aspect of our projects and their ability to bring our visions to life exceeds all expectations. Communication is seamless and their commitment to meeting deadlines is remarkable. If you're looking for a reliable and talented audio production company, I highly recommend Buttons NY.
  
 
     Posted on Google  
   
   Alan Eisenberg 
 4 September 2024
 
 
 Trustindex verifies that the original source of the review is Google. Rich ads artistry to everything he touches.  From a ten second commercial to a feature film Rich is there with me every step of the way
  
 
     Posted on Google  
   
   Ransom Bruce 
 3 September 2024
 
 
 Trustindex verifies that the original source of the review is Google. The best audio team! Have worked with Rich and the whole crew for many years (I'm with a global high end CPG company with an in-house creative dept). The personal attention and care with which they work are exceptional. Amazing expertise and focus on details. With Buttons, it feels like a hands-on partnership and I've never felt like anything but their most important customer, even on the smallest of jobs. Can't recommend highly enough.
  
 
     Posted on Google  
   
   Ivan Martinovic 
 27 August 2024
 
 
 Trustindex verifies that the original source of the review is Google. There is no one better than the folks at Buttons Sound. They provide exceptional service with a smile. Buttons Sound is an NYC staple. Cheers to Rich and his amazing team!
  
 
     Posted on Google  
   
   Yuri Pridachin 
 26 August 2024
 
 
 Trustindex verifies that the original source of the review is Google. I've had the pleasure of collaborating with Rich on multiple projects, and I've consistently found him to be a true professional. His rapid communication and creative approach are top-notch. I highly recommend Rich and his team for any collaborative endeavors. Yuri from Foley First
  
 
     Posted on Google  
   
   Steve Vavagiakis 
 13 August 2024
 
 
 Trustindex verifies that the original source of the review is Google. Rich Macar is an outstanding audio professional with an envious track record. Anyone lucky enough to work with him has secured their project's integrity. There is no substitute for experience.
  
 
     Posted on Google  
   
   Michael Parks Randa 
 13 August 2024
 
 
 Trustindex verifies that the original source of the review is Google. Rich and the team over at Buttons proved invaluable for my feature. From the edit, to the mix, to ADR, to the sound design (and probably more) the Buttons team were the perfect partner. Can’t thank them enough and can’t wait to return with the next project!
  
 
     Posted on Google  
   
   Andrew Pilkington 
 13 August 2024
 
 
 Trustindex verifies that the original source of the review is Google. My team used Buttons Sound NY for our film Best Summer Ever which is on Hulu, our film is a musical so the importance of sound design was crucial. Rich Macar and his team did a wonderful job getting our film to what it required. We throughly enjoyed working with them throughout our post production process.
  
 
     Posted on Google  
   
   Alexander Notkin 
 13 August 2024
 
 
 Trustindex verifies that the original source of the review is Google. Had a great experience working with Buttons over the last 5 five years on multiple projects. Always professional, always creative, always maintaining hight standards and always fun to work with!. Highly recommended!
  
 
     Posted on Google  
   
   Brendan Choisnet 
 12 August 2024
 
 
 Trustindex verifies that the original source of the review is Google. Rich has been a delight to work with. Our film is infinitely better because of his artistry and technical expertise. As a director your hope is to find collaborators that you can both develop a shorthand with but also push you to extend yourself creatively. Both can be found in Rich and his team.
  
 
     Posted on Google  
   
   Michael Kuciak 
 10 August 2024
 
 
 Trustindex verifies that the original source of the review is Google. I worked with Rich doing post-production on my first feature film. He was endlessly helpful, hard-working, and generous with his facilities. I can honestly say Rich elevated the film in every regard. It was the best post-production experience I've ever had. Thanks again, Rich!
  
 
     Posted on Google  
   
   Gary Rivera 
 17 July 2024
 
 
 Trustindex verifies that the original source of the review is Google. When we patch to a Talent in NY we always use Buttons.
Great quality sound and great staff.
  
 
     Posted on Google  
   
   Doug Mohr 
 3 August 2023
 
 
 Trustindex verifies that the original source of the review is Google. Rich did a great job on the voice over. The staff was very friendly so I highly recommend them.
  
 
     Posted on Google  
   
   Corey Arnold 
 19 March 2020
 
 
 Trustindex verifies that the original source of the review is Google. +3
Rich and John are the best! Great facility!
  
 
     Posted on Google  
   
   Rachael Sonnenberg 
 3 October 2019
 
 
 Trustindex verifies that the original source of the review is Google. Buttons did a wonderful job on my short film! Rich was a pleasure to work with and brought my short film to a whole new level. Could not have asked for a better experience.
  
 
     Posted on Google  
   
   Sam Adelman 
 31 May 2017
 
 
 Trustindex verifies that the original source of the review is Google. A very comfortable facility with editing rooms, an ADR booth, and a very talented mixer, Rich Macar, who runs this beautiful (and convenient) midtown studio and mix stage. They also do color correction so this is truly a one stop operation.
  
 
     Posted on Google  
   
   All Area Crew 
 17 May 2017
 
 
 Trustindex verifies that the original source of the review is Google. Buttons has always been accommodating. I've worked with Rich Macar on numerous projects from large to small and they were all treated with the highest quality and attention to detail.  If you need to complete sound for your show, movie, or animated anything  Buttons NY is the place.
  
 
     Posted on Google  
   
   Rick Mowat 
 17 May 2017
 
 
 Trustindex verifies that the original source of the review is Google. Buttons is a terrific post house. Ace mixer and owner Rich Macar really knows his stuff and works tirelessly to get it right. Highly recommended!
  
 
 
  
 
 
   Google rating score: 5.0 of 5, based on 42 reviews 
 
   Verified by Trustindex  Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

Audio Branding Agency: An Overview

In the realm of audio branding, an audio branding company, also known as a sound design company, specializes in crafting unique sonic identities for brands. This process, known as sonic branding, involves creating distinctive soundscapes and audio logos that enhance brand recognition and emotional connection with audiences. Audio branding, or sound branding, is an essential tool for modern businesses looking to differentiate themselves in a crowded market.

Audio editing services provided by a sonic design studio are tailored to ensure that every auditory element aligns perfectly with the brand’s message and identity. From sound design to final audio post-mixing, these services are crucial for producing cohesive and impactful audio experiences that resonate with the target audience.

The expertise of a sonic branding studio in sound branding is invaluable to establish a strong auditory presence and connect with a brand’s audience.

WORK

Sonic Branding Work

Our Services

Want to know more about Sonic Branding?

High-Quality Audio Datasets for Next-Generation AI Dubbing and Speech Translation

Studio-Grade AI Audio Dataset Recording in Midtown Manhattan, New York City

Designing Human-Centered AI Voice Experiences for Global Brands

Training Brand Voice AIs: The Role of Custom Studio Audio Datasets in Sonic Branding

Enhancing Digital Engagement through Strategic Website Sound Design

The Ultimate Guide to Professional Voiceover Recording, Editing, and Mixing

Best Practices for Businesses in Telephone Voiceovers & On-Hold Messaging

How to Craft Immersive Audio through Sound Design in Corporate Media

Why Choose Buttons Sound for Commercial Sonic Branding?

1. Digital Sound Pioneers for over three decades

1. Evolution from Analog to Digital

We’ve transitioned from traditional analog recording, using top analog equipment in New York City’s best audio post facilities, to embracing advanced digital technologies. These advancements enable us to employ sophisticated spotting and cueing systems, enhancing our ability to deliver flawless audio recordings for various media productions.

As a leader in the digital audio industry transition from analog to digital
technologies, we pioneered practical applications of digital audio workstations
developing techniques and processes that are standard DAW practices today.

From taking the first New England Digital Synclavier into the top Film Audio Post House in NYC, SOUND ONE, to beta testing Spectral Synthesis’ first 16 track digital multitrack, we helped the audio post industry move from traditional analog recording, utilizing top-notch analog equipment in New York City’s premier audio production facilities, to cutting-edge digital technologies. These advancements allowed the audio post-production industry to use sophisticated spotting, editing, mixing, and cueing systems, enhancing our capability to deliver impeccable audio recordings for various media production sectors at high volume, rapid delivery paces, lowering costs.

2. Global Trusted Reputation

Our expertise has positioned us as global leaders in the audio industry. We specialize in deploying internet connectivity technologies for real-time remote ADR recording with picture lock sync, even for blockbuster studio films featuring renowned celebrities. Top producers, sound supervisors, and major brands rely on us to deliver accurate, precise results that meet their demanding schedules.

3. Remote Access and Remote-Control Innovations

Since Covid we have pioneered remote access and remote-control technologies with the most leading-edge internet technologies, with our audio capture facility concept of 10 acoustic system booth facility in midtown NYC. These innovations guarantee seamless recording processes, offering many hybrid audio solutions for a range of recording needs, at a range of varying budgets.

4. Artist-Owned and Operated with a Creative Edge

As an artist-owned and operated studio, Buttons Sound Inc. brings a unique creative perspective to every project. With over 30 years of experience, our team combines artistic sensibility with technical expertise to deliver innovative audio solutions. This blend of creativity and precision ensures that each sonic branding and sound design project resonates authentically with audiences, setting your brand apart in a competitive market.

At Buttons Sound Inc., we’re dedicated to pushing the boundaries of sound branding technology and delivering unparalleled results for our clients. Choose us for your sonic branding needs and experience the difference with our expertise and innovation.

At Buttons Sound Inc., we’re dedicated to pushing the boundaries of sound branding technology and delivering unparalleled results for our clients. Choose us for your sonic branding needs and experience the difference with our expertise and innovation.