OUTLINE: Hybrid Theatre Production
Company: Next Chapter Podcasts
Industry: Theatre Entertainment
Buyer Persona: Hybrid Theatrical Podcast Production Company
Author: Rich Macar
Due Date: 2022-2023
Revolutionizing Hybrid Theatre Podcast Production:
A Next Chapter Success Story
- In the dynamic world of theatre entertainment, Next Chapter Podcasts has emerged as a trailblazer, dedicated to the art of original and authentic storytelling. The journey with Next Chapter led to an impactful collaboration with Buttons Sound Inc., marking a significant chapter in hybrid theatrical podcast production.
- Buttons went on to set up these rooms for Next Chapter to begin recording their Shakespeare Hybrid Theatrical projects for “Play on Podcasts”. Two key components were the option that next Chapter could save costs by using their remote recording equipment as well as the comfortable isolated acoustic space design, for their 4.5 hours daily records.
The Story of the Customer
Head of Script
At the helm of Next Chapter is Michael Goodfriend, Head of Script, whose illustrious career includes pioneering work with E! TV, AOL, Air America Radio, and Sirius XM Radio. Michael’s unique blend of experience, coupled with his keen appreciation for creativity and technical support, made him an ideal partner for Buttons Sound. His vision for large-scale ambitions in hybrid theatrical production aligned seamlessly with Buttons Sound’s forward-thinking approach.
The Challenge and Opportunity
- Next Chapter sought to elevate the quality and efficiency of their podcasts, presenting a challenge and an opportunity to produce higher-tier content while optimizing costs. The unique setup involved talent on-site, with producers and directors working remotely, connected through Zoom in separate recording booths and from various locations.
Why Next Chapter Chose Buttons Sound.
- Michael recognized Buttons Sound as a forward-thinking partner ready to tackle challenges head-on. The relocation to a new facility offering 10 Acoustic Systems recording booths further solidified Buttons Sound as a partner. The synergy between the two entities laid the foundation for a partnership that would drive innovation in hybrid theatrical podcast production.
Buttons Sound’s Response
- From the initial meeting, Buttons Sound demonstrated a commitment to overcoming challenges and budgetary constraints. Innovations included visual monitoring, extra headphone monitoring options, and the implementation of Dante Technology and Pro Tools systems for audio routing and remote communications. A dedicated project technician was assigned to navigate technical issues, ensuring a smooth process. Buttons expanded to VoxPodNYC, introducing technical setups, Dante routing technology, and 10 Pro Tools systems included with booths.
- The collaboration bore fruit as Next Chapter utilized Buttons Sound’s innovations to produce Shakespeare plays, garnering numerous Signal awards in October 2023. Plans for 6-8 hybrid theatrical productions in 2024 are in the pipeline, leveraging the state-of-the-art facilities at the new Buttons Sound location.
This month our talent recordings for Netflix can be heard in LEO
- From historical achievements like dubbing the original Pokemon to the latest venture with Adam Sandler’s “LEO,” released on Netflix in November 2023, Buttons Sound continues to redefine audio production. With a star-studded cast and groundbreaking crew, the film exemplifies the magic created at Buttons Sound, establishing it as NYC’s First Audio Capture Facility. The invitation is extended to join the impressive customer roster, which includes renowned names like Jason Alexander, Cicely Strong, and Adam Sandler. As Buttons Sound pushes the boundaries of innovation, the journey continues, creating on-screen magic that transcends the realms of entertainment.