“Sonic branding is an opportunity for a brand's sonic asset, leading to a sonic brand DNA in its sonic brand ecosystem. A sound design is the opportunity to create sonic brand memories that are accepted as very real, though carefully fabricated, without the aim of being real. Once a customer associates the sonic asset to a brand, 73% remember the association without any visual memory.”
- Rich Macar, Sound Designer, Digital Pioneer
Sonic Branding / Sound Design
At Buttons Sound Inc., we take pride in being NYC’s leading sonic branding agency, where precision meets creativity and innovation thrives. Our expert team provides various audio branding services tailored to the entertainment industry’s diverse needs. Whether you require sound design, mixing, or mastering, our sound design studio is your comprehensive solution for impeccable audio enhancement and exceptional sound quality.










Commercial Representative Domestic US
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Francis Ford Coppola Peggy Sue Got Married, the movie…excellent!
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Wayne Pashley Supervising Sound Editor Re-recording Mixer Sydney Area, AustraliaI have had the great pleasure of working with
Buttons NY many times on various projects, like Happy Feet, Legend Of
The Guardians: The Owls Of GaHoole, Daybreakers, and The Great Gatsby. I
am completely confident in recommending Rich Macar and the team at
Buttons, the ADR results are fantastic and the professionalism on every
level are something they should be very proud of. I look forward to our
next gig together. -
Ransom Bruce Writer Director / Estee LauderThe best audio team! Have worked with Rich and the whole crew for many years (I'm with a global high end CPG company with an in-house creative dept). The personal attention and care with which they work are exceptional. Amazing expertise and focus on details. With Buttons, it feels like a hands-on partnership, and I've never felt like anything but their most important customer, even on the smallest of jobs. Can't recommend highly enough.
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Brendan Choisnet, Director “ReEntry”, the movieRich has been a delight to work with. Our film is infinitely better because of his artistry and technical expertise. As a director your hope is to find collaborators that you can both develop a shorthand with but also push you to extend yourself creatively. Both can be found in Rich and his team.
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NIGEL WALKER CEO, THANKS NICE | A SCIENCE AGENCYThat's Nice has been working with Buttons Sound for many years. I would highly recommend Rich and the team. Nigel
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Ken Dumm VP/Director of Business Affairs GTB Livonia, MIRich and his team at Buttons have always exceed our expectations when working on Ford projects. Buttons is a true partner and will do whatever it takes to get the job done. His patience and tenacity to make projects go smoothly is extremely appreciated. I would recommend Buttons for all your Audio Post and Sonic Branding!
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Georgia Menides, Writer/Producer/Director “Still Green”, the movieRich Macar and his team are incredible. He went above and beyond when one of the actresses was unavailable for ADR. Rich called one of his personal VO actress friends and the next thing we knew, we had spot on ADR that no one knew wasn't the lead actress, including the lead actress herself. He also had a great personality. He was reasonable with the price and brought the same passion in on the second go-around
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Ryan Goins Producer, Wakefern Food Corp., ShopRiteFor years, Buttons NY has been my go-to for TV, radio, and streaming audio production. From start to finish, their team demonstrates incredible professionalism, creativity, and technical expertise. Their attention to detail is evident in every aspect of our projects and their ability to bring our visions to life exceeds all expectations. Communication is seamless and their commitment to meeting deadlines is remarkable. If you're looking for a reliable and talented audio production company, I highly recommend Buttons NY.
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Michael Kuciak, Director “Death Metal”, the movieI worked with Rich doing post-production on my first feature film. He was endlessly helpful, hard-working, and generous with his facilities. I can honestly say Rich elevated the film in every regard. It was the best post-production experience I've ever had. Thanks again, Rich!
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Lajos Wienkamp Marques Rotor Film, Berlin, GermanyI’ve had the pleasure of recording ADR at Buttons NYC twice—once for a high-end TV series and once for a feature—and each time has been nothing short of excellent. Rich Macar is an outstanding ADR recordist and sound tech who goes above and beyond to accommodate every request I have as a supervising sound editor. His experience, flexibility, and calm, professional demeanor make every session smooth and productive.
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Russian Actor, Dubbing Director, Video Game Director, “The Approver” Voiceworks,LLC.I have had many great experiences working with Buttons over the last 5 five years on multiple projects. Always professional, always creative, always maintaining high standards and always fun to work with! Highly recommended!
Alexander Notkin
EXCELLENT
Audio Branding Agency: An Overview
In the realm of audio branding, an audio branding company, also known as a sound design company, specializes in crafting unique sonic identities for brands. This process, known as sonic branding, involves creating distinctive soundscapes and audio logos that enhance brand recognition and emotional connection with audiences. Audio branding, or sound branding, is an essential tool for modern businesses looking to differentiate themselves in a crowded market.
Audio editing services provided by a sonic design studio are tailored to ensure that every auditory element aligns perfectly with the brand’s message and identity. From sound design to final audio post-mixing, these services are crucial for producing cohesive and impactful audio experiences that resonate with the target audience.
The expertise of a sonic branding studio in sound branding is invaluable to establish a strong auditory presence and connect with a brand’s audience.
WORK
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California Gold Nutrition / iHerb
TV 30: Spot with confident energy projecting health and well-being from an active lifestyle, promoting supplement products of the California Gold Nutrition / iHerb Brand.
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Glaceau Vitamin Water
TV 15: Heavy sound design that accentuates the demographics of college students, super moms, and sports nuts, creating a sound design strong enough to delete the need for music.
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Harpers Bazaar
DIGITAL 60: Provocative and disruptive sound design contrasting sounds connecting the visual attractiveness of Hailey Bieber in a visual edit of dark, hard and rough environments.
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Mountain Dew
TV 30: Spot featuring the Olympic snowboarding talent of Red Gerard, as he catapults a train of partying friends snatching his Dew.
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Hillshire Farms
TV 30: Kevin Bacon voice record, edit with simple sound design support focused on the dependable all american brand.
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Lamer Whitening Halo Serum
TV 30: Voice record with gentle sound design accentuating visual movement and water action sound leading to the final climactic Brand Reveal.
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Nice Shoes / Love Bomb
TV 30: audio post sound design of anime influence supporting the art and animation demo of Nice Shoes
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Children of Promise, NYC
Digital 60: Short Non Profit Film showing a result from an unwise choice of a struggling single parent, to a next generation Child of Promise.
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Dyson / Animal Planet
TV 30: Branded entertainment spot of voice record and sound design of foley and ambience effects including music curation, edit and mix.
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Sonic Branding Work

Digital Campaign Sonic Package
Voice Casting, Record, Edit, Music Curation, Sound Design, Mix

Radio Campaign Sonic Package
Voice Casting, Record, Edit, Music Curation, Sound Design, Mix

Radio Campaign Sonic Package
Voice Casting, record, edit, sound design, music curation, mix
Our Services

Sonic Testing Partner
We are partnered with Veritonic for comprehensive sonic testing, ensuring your audio products meet the highest standards of quality and performance.

Sound DNA Offering
Discover our unique Sound DNA offering, delivering custom-tailored audio solutions that reflect the essence and identity of your brand.
- Sound Logo
- Brand Voice
- Custom Soundtracks
- Music Productions
- Sound Interfaces UX/UI
- Event Sounds
- On Hold Soundtracks

Sound Eco System
Integrate seamlessly into our sound ecosystem, designed to provide cohesive, high-quality audio experiences across all your projects and platforms.
- Digital Channels
- TV & Radio
- Mobile Apps
- Product Interfaces
- Brand Events
- Store & Showrooms
- Fairs & Exhibitions
- Customer Support
- Corporate Workplace
Want to know more about Sonic Branding?
Why Choose Buttons Sound for Commercial Sonic Branding?
1. Digital Sound Pioneers for over three decades
1. Evolution from Analog to Digital
As a leader in the digital audio industry transition from analog to digital
technologies, we pioneered practical applications of digital audio workstations
developing techniques and processes that are standard DAW practices today.
From taking the first New England Digital Synclavier into the top Film Audio Post House in NYC, SOUND ONE, to beta testing Spectral Synthesis’ first 16 track digital multitrack, we helped the audio post industry move from traditional analog recording, utilizing top-notch analog equipment in New York City’s premier audio production facilities, to cutting-edge digital technologies. These advancements allowed the audio post-production industry to use sophisticated spotting, editing, mixing, and cueing systems, enhancing our capability to deliver impeccable audio recordings for various media production sectors at high volume, rapid delivery paces, lowering costs.
2. Global Trusted Reputation
Our expertise has positioned us as global leaders in the audio industry. We specialize in deploying internet connectivity technologies for real-time remote ADR recording with picture lock sync, even for blockbuster studio films featuring renowned celebrities. Top producers, sound supervisors, and major brands rely on us to deliver accurate, precise results that meet their demanding schedules.
3. Remote Access and Remote-Control Innovations
Since Covid we have pioneered remote access and remote-control technologies with the most leading-edge internet technologies, with our audio capture facility concept of 10 acoustic system booth facility in midtown NYC. These innovations guarantee seamless recording processes, offering many hybrid audio solutions for a range of recording needs, at a range of varying budgets.
4. Artist-Owned and Operated with a Creative Edge
As an artist-owned and operated studio, Buttons Sound Inc. brings a unique creative perspective to every project. With over 30 years of experience, our team combines artistic sensibility with technical expertise to deliver innovative audio solutions. This blend of creativity and precision ensures that each sonic branding and sound design project resonates authentically with audiences, setting your brand apart in a competitive market.
At Buttons Sound Inc., we’re dedicated to pushing the boundaries of sound branding technology and delivering unparalleled results for our clients. Choose us for your sonic branding needs and experience the difference with our expertise and innovation.
At Buttons Sound Inc., we’re dedicated to pushing the boundaries of sound branding technology and delivering unparalleled results for our clients. Choose us for your sonic branding needs and experience the difference with our expertise and innovation.
Recent Sonic Branding Agency & Sound Design Projects